Two consultants, one question
What happens after success starts working? Dancho Dimkov and Joe Kapp spent three years on that question. The answer became a book, a framework and this company.
It started over Armenian brandy
We met at an entrepreneurship workshop in Yerevan, Armenia, in November 2022. Joe was the speaker. Dancho was in the audience, halfway through writing A Journey to Financial Freedom and privately wrestling with imposter syndrome.
A conversation after the workshop turned into a three-year dialogue about behavior, wealth and what really keeps successful people stuck. That dialogue became Success Ceiling Breakthrough, and the method we now teach.
Why Spire For Growth
A spire is tall and narrow, and it rises from a wide foundation. We picked the name in October 2023 because it also holds two words we use every day: inspire and aspire. The logo carries the three things we work on: intentionality, mindset and wealth.
Dancho Dimkov
Principal consultant · Skopje, North Macedonia
Dancho Dimkov is a speaker, management consultant and coach, and a bestselling author who published four books before he turned 40. He started his first company at 21 and was named a World Bank Global Innovator at 22.
That company was AdvertSMS, the first mobile marketing agency in Macedonia. The World Bank's infoDev picked 11 Global Innovators worldwide that year, and he was the only European. By 24 he had spoken across the Balkans and as far away as Brazil, India and Finland.
In 2015 he founded BizzBee Solutions, a B2B lead generation company that has run more than 600 client engagements since. Today he works with founders and business owners directly, as a coach, a consultant or a fractional executive, on sales, growth and AI.
He has spoken at more than 35 events in 9 countries. Behind the microphone, he has hosted over 300 episodes across five podcast and video shows, plus two editions of his own virtual summit. As a guest, he has been on more than 15 podcasts, including The Thoughtful Entrepreneur and I AM CEO. He also writes Anatomy of Consulting, a weekly LinkedIn newsletter.
He has been investing in businesses since 2024, and co-founded Balkan DealFlow, a marketplace for buying and selling small businesses in the Western Balkans.
He is currently doing his doctorate (DBA) at University American College Skopje, researching how small businesses adopt AI. He holds an Executive MBA from the University of Sheffield and an MSc in entrepreneurship. He is a Chartered Manager (CMgr) and a Certified Management Consultant (CMC). In 2020, Business Elite Awards named him in its 40 Under 40 list for Europe.
He lives in Skopje with his wife Maja and their three children. Every year, from June to September, he steps away from the business to travel with them and spend quality time together.
Joe Kapp
Principal consultant · United States
Joe Kapp has spent more than three decades advising entrepreneurs, executives and high-net-worth families. He started and sold his first business in college. He later built a financial services firm, where he advised hundreds of small businesses and high-net-worth families on building wealth and protecting assets, and managed over $80 million in client assets.
At Siebel Systems he worked with Fortune 100 companies, including Johnson & Johnson and GlaxoSmithKline, on sales and customer relationship systems. In 2012 he founded Behavioral Business, a consulting firm that applies behavioral science to strategy, finance and sales.
In 2016 the U.S. Department of Commerce appointed him to the National Advisory Council on Innovation and Entrepreneurship. He co-founded the National Center for Resource Development, LGBT Tech and RuralRISE, and co-chairs National Entrepreneurship Week. In 2022 he spoke at the United Nations General Assembly Science Summit. From 2024 to 2025 he chaired the Advisory Board of the Smithsonian Center for Folklife and Cultural Heritage.
He has been profiled in The Washington Post Magazine, contributed a chapter to the Federal Reserve's Investing in Rural Prosperity, and been quoted by the Associated Press, AARP and the Washington Business Journal. He holds a master's degree from the University of Pennsylvania and a bachelor's degree in economics from Florida State University.
Our approach: behavioral wealth
Behavioral wealth sits at the intersection of psychology, decision-making and finance. It explains why two people with identical incomes can end up in vastly different places, and why financial success without self-awareness is fragile by default.
The strategies that help you reach success are rarely the ones that help you sustain it. Beyond a certain point, the challenge is no longer intellectual. It's behavioral. So we start with mindset and behavior, turn them into action, and look for traction before we talk about results.